Every Bit Texas
EST. 2025 · Dispatches from the Lone Star State
Every Bit Texas
● Cover Story / 1935 / Every Bit Texas Filed October 17, 2026

1930s Texas swimsuit contest!

Imagine competing in a beauty pageant today and facing this judging panel...

1930s Texas swimsuit contest!
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Imagine competing in a beauty pageant today and facing this judging panel...

Back in 1935, women gathered in Dallas to compete for a spot as an official face of the upcoming Texas Centennial Exposition. While the committee framed it as auditioning for a promotional job, the selection process was treated like a high-stakes beauty pageant—complete with some bizarre "scientific" testing.

According to an original Universal Newsreel content sheet from the time:

"Last-minute inventions give a perfect check on the degree of pulchritude possessed by lovely models seeking jobs with a Texas Centennial Committee. In one test, the girls are fitted into life-sized cutouts of the perfect figure."

To win a spot, contestants literally had to step inside a wooden stencil of what judges deemed the "perfect" body shape to see if they fit the mold. (Fun fact: Pulchritude is just a fancy, old-school word for physical beauty!)

Be honest: Had you ever heard the word pulchritude before today? What’s your favorite forgotten, old-school piece of slang that needs to make a comeback?

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